A huge range of different audiences use Amazon to download, stream and buy films which is why I decided Amazon was a good site to use because my target audience would this website and I could analyse themes and trends of what they liked to watch within the horror genre.
As part of the audience research I looked into what films were most bought by the public within the horror genre and found that the number 1 most bought horror was 'The Conjuring'. The Conjuring is a paranormal horror about possession which is why I decided to look at this for a theme for my trailer. I also discovered that the 'Twilight Box Set' was in the top horror films with themes of vampires and romance. The box set is currently number 2 in the best sellers in horror and 'Breaking Dawn: Part 2' was 3rd and as I looked further down the page I discovered that 'Breaking Dawn: Part 1' was at number 13 best seller so I had to give this theme some consideration. However I have decided not to do a trailer because they are mainly aimed at younger girls and I have decided to rate my horror a 15 and go with a paranormal to make it accessible to both a male and female audience.
As part of the audience research I looked into what films were most bought by the public within the horror genre and found that the number 1 most bought horror was 'The Conjuring'. The Conjuring is a paranormal horror about possession which is why I decided to look at this for a theme for my trailer. I also discovered that the 'Twilight Box Set' was in the top horror films with themes of vampires and romance. The box set is currently number 2 in the best sellers in horror and 'Breaking Dawn: Part 2' was 3rd and as I looked further down the page I discovered that 'Breaking Dawn: Part 1' was at number 13 best seller so I had to give this theme some consideration. However I have decided not to do a trailer because they are mainly aimed at younger girls and I have decided to rate my horror a 15 and go with a paranormal to make it accessible to both a male and female audience.