AMAZON LOVEFILM
I first looked at amozon primes loveFilm.com for my audience research when looking into the top rented films. On the site there were very few horror meaning there was a gap in the market for a new horror film to be made, this is why I have choosen it for my genre.
When I looked at the horror genre these were the most popular horrors on love film. The 'Walking dead' has a subgenre of zombies which is why I have decided that doing this subgenre would mean there would be alot of competition. I have decided to cross two sub genres of ouija and paranormal because these sub genres are not present in the top horror rented films which suggests there is a gap in the film industry. This means my film will be successful.